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Full-Time MS

Advance Your Career With A One-Of-A-Kind Marketing Analytics Program.

The Simon Business School Master's in STEM-designated Marketing Analytics program is distinct from the rest. We apply our signature analytics-based approach to the field, leveraging the power of big data to take the guesswork out of marketing. Through a combination of theory and application, our curriculum deepens your perspective while training you to discover and communicate marketing solutions in a fast-paced digital industry.

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Your MS Journey

Explore the interactive chart below to learn more about the many opportunities available during your Full-Time MS Journey. Classes are only the beginning.

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Success Starts At Simon

Marketing Analytics graduates earned a mean base salary of $57,000. The majority of our MS in Marketing Analytics graduates are employed in market research or sales analytics functions.

The Career Management Center, Simon Marketing Association, and Simon Pricing Club are important professional resources for Marketing Analytics students. We strive to connect you to the right career opportunities with leading employers who value the Simon approach to graduate marketing education.

85% accepted employment three months post-graduation

View our Employment Summary for additional information.

Leading Employers For Simon MS in Marketing Analytics and Business Analytics Graduates Include:

  • Argus Information & Advisory Services
  • Booz Allen Hamilton Inc.
  • Bosch China
  • China Renaissance
  • Daymon Worldwide
  • EMC Corporation
  • Group M
  • HAN Media, Inc.
  • Horizon Research Consultancy Group
  • Ipsos Business Consulting
  • Kabam
  • Kantar Millward Brown
  • Koning Corporation
  • L’Oréal
  • MarketShare
  • Meritco Services
  • Nitro Digital
  • Prudential Financial
  • PwC
  • Realmart Realty LLC
  • Ricepo
  • Tellon Trading, Inc.
  • The Hertz Corporation
  • TransPerfect
  • Wegmans Food Markets, Inc.

The Simon Alumni Network - Personal Connections in Global Business

While successful careers have taken our alumni to more than 80 countries, an enduring sense of community prevails. Graduates often return as guest lecturers and regularly attend social events to help build important professional networks and mentor our students. Put the power of the Simon alumni network to work for you.

 

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Wen Chine

MS in Marketing Analytics, Class of 2017 (internship track)

StartFast Venture Accelerator

"Simon provided me with a platform to meet talented people, develop my career in the pricing area, and broaden my professional network. Besides, I enjoyed skiing, golfing and attending countless concerts with friends in Rochester."

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Deepa Dilip

MS in Marketing Analytics, Class of 2016

The Hertz Corporation

"Simon Business School has a big-school mentality in a small setting. It allowed me to study in a more intimate environment and the rigorous curriculum helped prepare me for the real world."

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Alec Kissinger

MS in Marketing Analytics, Class of 2016

DigitasLBi

"I was looking to enhance my quantitative skills for a career in marketing and communications. The intensive curriculum gave me the opportunity to understand business fundamentals, as well as build the competitive analytical skills I needed to be successful."

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Benita Vaz

MS in Marketing Analytics, Class of 2016

Argus Information and Advisory Services

"The intensive MS in Marketing Analytics program at Simon prepares you to confidently take on real-world business challenges. It offers you the right resources, guidance, and opportunities to develop your personality and demonstrate your leadership skills, paving the path to a successful career."

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